We built the visual assets behind the logo, as well as iconography and a brand-new, refreshed tagline. The idea was to expand the brand and show that they can do everything a large bank can while pushing the idea of community banking. Trusted since 1881. People and Community First.

Graphic System

Triangle Accent

Pulled from the top of the b in First National Bank of KY’s logo, the triangle accent piece emphasizes FNBKY’s commitment to providing growth and support to their customer’s finances.

Service Icons

These versatile icons work well on different applications to call out FNBKY’s services on flyers and their website.

Result